Subway announced the expansion of its master franchise agreement with Vierci, which will assume exclusive rights to develop and operate the chain in the Iberian market.
This agreement, according to the statement, quoted by the EFE news agency, represents Subway’s first franchise on two continents—it already operates with the Vierci group in Paraguay and Uruguay—and reinforces its commitment to the brand’s international growth, together with “trusted regional partners”.
With 20 years of experience in multi-brand management in the fast-food restaurant sector, Vierci operates more than 300 restaurants in North and South America. The group will continue to implement the “Fresh Forward 2.0” design in Subway restaurants and advance the brand’s digital transformation in new and existing locations.
